Getting a recommendation about your business from a friend or acquaintance can be the confidence booster potential customers need. Here are 20 ways to generate great word of mouth for your small business. Word of mouth marketing is what happens when someone who isn't directly affiliated with your company talks about your business or recommends your products to other people. It's always been an important tool for small businesses because when someone speaks positively about what you sell, it helps build the buyer's confidence that their purchase won't be a mistake.
Big businesses often pour millions of dollars into advertising campaigns that imply people are talking about their products. In one Burlington clothing company ad campaign, for instance, consumers bragged about how much money they saved on clothes by shopping at Burlington. Small businesses don't have that kind of money to spend. But savvy marketers are able to generate a buzz about their products without spending a fortune on advertising. Here's what you need to know to get people spreading the word about your business. Related: Marketing strategies that work for small businesses.
All Rights Reserved. May not be reproduced, reprinted or redistributed without written permission from Attard Communications, Inc. Follow Janet on Twitter and on LinkedIn. Subscribe to Our Free Newsletter Enter your primary email address. Business Ideas. Internet Marketing. Home Business. Free Newsletter Signup Marketplace Technology. Image source: Photospin. Thank your customers for their business. Everyone likes to be appreciated, and customers are no exception. While you may have the words printed on receipts or included in email confirmations of sales, or you or your staff may say "Thanks" in person, doing something such as sending a handwritten thank you card to new customers or a returning customer will set you apart as a business who cares about their customers and is worth recommending.
Apologize even if you think the customer may be wrong and solve their problem or offer a refund.
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By handling problems quickly and efficiently, you and your employees can turn angry customers into fans and advocates. Be sure you and your employees are always polite no matter how rude or angry a customer may be. Never raise your voice, be sarcastic, or speak in a demeaning way to customers. Keep in touch with customers and prospects by email. Using email to communicate regularly with customers and prospects who have requested to be on your mailing list helps them remember you and brings repeat business.
If you're regularly providing interesting information, coupons, or other material customers want, they'll brag to their friends who have similar interests about the benefits they've derived. Be personally visible to your market.
Finding the Right Acquisition Channel
Join networking groups and industry groups that your customers join and be a regular attendee at meetings and events. When you can, give them tips or point them to resources they need, even though it has nothing to do with your business. Your goal is to be thought of as a friend and problem-solver - not just a salesperson. Be active in social media. Set up Facebook, Twitter, and LinkedIn pages for your business.
Consider Pinterest and SlideShare, too. Thanks for sharing such a useful article on customer retention. You pretty much summed everything up. Customer retention is where the big money is. Customer acquisition costs a lot to implement while retention provides you a constant flow of generated income. It makes sense to use a CRM software to make your customer retention strategy even more solid and robust. Thanks very much! This article has a lot of useful tips, and I am sure they can help anyone increase customer retention rates.
Companies should try to build trust and transparency with the customers, as customers value them very highly.
21 Ways to Bring in the Business
Thanks for sharing this detailed article,. I like the retention technique, of directly asking the reason to customer.
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Thanks for such a meaningful content :. Amazing tips. The ideas above can generate loyal customers and retain them for your business for a very long time!
Nice article. I think a great practical tactic to acquire new customers is offering a free trial of the product to them. It also allows you to get more feedback on the product and make improvements where needed - which in turn helps you retain more customers. Great blog. Thank you very much for sharing this amazing blog with us! Specially I like the points you have mentioned for "Why should you care about existing customers? Customer retention is just as equally important as customer acquisition.
Great post and will be sharing this internally with my colleagues. It's all about customer retention. Any company that doesn't focus on keeping existing customers happy will ultimately lose out in the long run. Great piece! Start Free Trial. The more customers that you can keep and continue to sell to, the more likely you are to achieve your business goals. Investment in customer acquisition far exceeds investment in retention.
Customer Retention Strategies: 46 Experts Reveal Their Top Tactics for How to Retain Customers
Yet, selling to an existing customer is times cheaper. So, why are companies spending most of their budgets on generating new customers? The biggest challenge for many companies is where to begin. Here, we share 5 practical customer retention strategies that you can use to keep your existing customers happy over the long-term and increase your profits. So why do we keep on spending more money on getting new customers? Customer acquisition vs. Why should you care about existing customers? Every business needs new customers.
Advertising Marketing ideas for Plumbers in Michigan - Finepoint-Design
Here are 5 reasons why you should care about existing customers. Better conversion rates. Existing customers have already bought from you, so unless they had a disappointing experience, they will buy from you again. Less marketing. To build a long-term business relationship with a new customer costs 16 times more, than to maintain an existing customer.
Room for improvement. Was your customer service good enough? Did your product meet their expectations? Was it a good value for money? Just ask, listen and improve. Higher profits. Selling to existing customers is less focused on price, as opposed to selling to new customers.
And since your existing customers trust you already, it gets easier to convince them to become interested in even more of your products or services through up-selling and cross-selling. Lower costs. How can CRM help you improve customer retention? When it comes to CRM, the secret lies in that one word — relationship.
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The question is what do you really need to do to influence customer retention? And we both want to feel like individuals, not like units of a target group. Notice churning signs in advance The most obvious way to ensure customer retention is to prevent a customer from leaving. All this is possible with a CRM system.
Target customers with special offers The more you know about your customers, the better you can tailor your approach to each individual. Reward your most profitable VIP customers Information gathered in the CRM software can tell you which of your accounts are your most profitable. Personalize your follow-ups A relationship is something that is established between people, and CRM software makes it easier for you to see your customer as a person and not just a number.
Now, you know whom to follow up on with a personal invitation! Keep your follow-up promises Keeping your promises is the ultimate sign of professionalism in business. How do you use CRM software to keep existing customers? And do you have any customer retention tips that you can share with us? Related Posts: Customer churn: 12 ways to stop churn immediately Customer churn is a big problem for many companies.
In… 5 Customer Retention Programs to Implement in Customer retention programs can have a huge impact on your…. Steven MacDonald about 4 years ago I completely agree, Aansari! Thanks for commenting. Dan McDonald about 4 years ago Great article! Aarav about 3 years ago Your blog is wonderful! Alex Bifty about 3 years ago Following up existing customers is an interesting and effective method. Regard, Alex Reply. Gavin Stewart about 3 years ago Great Post!! John Tanah about 3 years ago Hi Toma, Customer is best king for our business, but they wants us touch more in right time.
Mark Johnson about 3 years ago Hello, Amazing Post. Henry Atigogo about 2 years ago Thank you for sharing, Toma. Brooke Harper about 2 years ago Hi, Toma. Aishwar Babber about 2 years ago This article has a lot of useful tips, and I am sure they can help anyone increase customer retention rates. Thanks for sharing this detailed article, Reply.
Nicoli Redmayne about 2 years ago I like the retention technique, of directly asking the reason to customer. Thanks for such a meaningful content : Reply. Sherif Hunein about 2 years ago Amazing tips.