Let's check out some of the ads that have a good chance of stealing the spotlight during the big game. Few brands have done a better job of putting together Super Bowl commercials than Budweiser. By using its Clydesdales, along with several other animals along the way, a connection has been made so that when an ad pops up, it doesn't take long to figure out it's from Bud.
One of the commercials it's putting out this year is "Puppy Love. When he's about to get adopted, the Clydesdales rush in to save the day. It's one of those heartwarming tales that, while still just a commercial, has a way of leaving a lasting impression on people. That's key. A commercial might be funny or interesting, but if people instantly forget about it, then it wasn't a success.
Jeff explains that each facility plays a different and important role in the Clydesdale program. Most of them live this life for 10 to 15 years. Jeff is also responsible for overseeing three road teams that crisscross the country to attend events. It could be a warehouse grand opening, a motorcycle rally, a victory parade for the Super Bowl, or the Super Bowl itself. We do big and small events all around the country.
So what exactly is a handler, and what does the job involve? Jeff says that each of the traveling hitches runs the roads with seven colleagues, who do everything from driving trucks to cleaning stalls to exercising, feeding and showing horses. How does anyone find qualified applicants for a job as demanding as a Clydesdale handler?
So we did multiple trips to Russia! I love those Clydesdale horses. The lights are so pretty too!
Budweiser Keeps Clydesdales in the Spotlight - KB Marketing
That sounds like so much fun! I love to go look at lights when the holidays roll around. How fun! I would enjoy this for sure. I just love checking out Christmas lights. Skip to content.
Schedule of Events for Brewery Lights 2018 Merrimack NH
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Clydesdale horses to remain a key part of Budweiser's marketing