Manual The Illusion of Truth

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Several studies have shown that people are more swayed when they hear statements of opinion and persuasive messages more than once.

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This is what psychologists call the illusion of truth effect and it arises at least partly because familiarity breeds liking. As we are exposed to a message again and again, it becomes more familiar.

Because of the way our minds work, what is familiar is also true. Familiar things require less effort to process and that feeling of ease unconsciously signals truth this is called cognitive fluency. Since illusions are often easier to produce, why bother with the truth? The exact opposite is also true. If something is hard to think about then people tend to believe it less. Naturally this is very bad news for people trying to persuade others of complicated ideas in what is a very complicated world.

Illusion of truth effect: You repeat, I believe

Some studies have even tested how many times a message should be repeated for maximum effect. These suggest that people have the maximum confidence in an idea after it has been repeated between 3 and 5 times Brinol et al. That will mean presenting an overwhelming wall of facts, examples and proof points, as well as directly pointing out the illusion of truth by depicting failures.

Next up we will take a look at the Ambiguity Effect. Sign in. Get started. The Illusion of Truth. Small Business Forum business owners helping business owners. Psychology Marketing Communication Politics Sales. Siamac Rezaiezadeh Follow. Small Business Forum Follow. Sheridan agrees with the move and leaves to visit the ISN reporter, being held in detention.

The Illusion of Truth: Believing Something is True When it's Not — Exploring your mind

There, Dan Randall introduces himself and is frustrated with how he's been treated, and says they lied about who they were since they probably wouldn't have been let on the station. Sheridan disagrees, saying they have an open door policy, but the equipment is a different matter. He notes that ISN is propaganda, and, though Randall disagrees with the idea of objectivity, he still wanted to do a story with at least some truth, claiming it's better than none.

He asks for their cooperation.

The Illusion of Truth

Michael Garibaldi is starting his business of helping people locate their lost belongings due to the War. The current client is describing a statue of sentimental value he lost with a story behind how he lost it. Garibaldi doesn't believe him, and uses his knowledge of Centauri and Drazi religions to poke holes in his story. The man is increasingly frustrated as Garibaldi uses it to increase his fee for finding the statue. As the man leaves, Lennier , nearby, turns around, having listened to the conversation.

Garibaldi invites Lennier to sit with him and Lennier asks why Garibaldi left. Garibaldi responds with a friendly description but also a bit of frustration in his perception of everyone else asking him if he's all right. Lennier also gives Delenn's regards, but Garibaldi cuts him off, asking if Londo Mollari is back. Just then, Garibaldi sees Sheridan arriving with Randall. Sheridan greets Garibaldi and asks Lennier to show Randall around, as he would be assured to have an honest tour of the station.

Lennier agrees and they go. Sheridan looks at Garibaldi, but leaves without saying a word. Garibaldi then recalls some of his abduction ordeal. Randall and Lennier talk in a lift.

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As the cameras occasionally bump into Lennier, making him uncomfortable, Randall asks about the damaged ships and who pays for it. They arrive at Downbelow and Lennier explains the situation. They briefly see Franklin go by helping a patient and Randall asks to interview him later.


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Franklin gets a call about the cryogenic chambers, and the brief exchange is captured on camera. Delenn and Sheridan sit down with Randall.

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