For careers with passion. It is and will always be the main motivation to discover unique ideas at ISPO. As a member of the jury I will now experience this in concentrated form. They proved to have the needed and untamed entrepreneurial spirit and the motivation to manifest an inventive idea and I'm honored to be part of the panel and therefore help to select the most promising start-ups. My first experiences in sales were gained in the plastics industry, primarily in the areas of stationary, medical and packaging.
After I finished my studies in which my focus was put on marketing and the psychological aspects of customer satisfaction, I went straight to the traditional japanese company YKK as key Account Manager. Here I was able to specialize on the needs of the sports industry, which always is a source of never ending innovation. For me it is very exciting to work on new ideas and solutions together with our customers. We want to be part of the next wave of change makers, and we believe that there is no better time or place than right now and right here.
So, let's make the change we all hope to see in the world!
Sommerleuchten (Firefly Summer)
Ardy is an entrepreneur and business strategist, energized by ideation, iteration and systems design. He is motivated by a desire to use human-centered design to make the outdoors more accessible for all. He believes that clever, forward-thinking solutions will soon create game-changing products and services in the outdoor industry. The key premise of the Awards is not only to filter out the best young entrepreneurs in sports, but to make them enter into the international market as easy as possible.
The passion of young companies and the passion of the jury, to give the best a great opportunity. Reinhard has 30 years of experience in brand building, product innovation and graphic design trendsetting. He managed the creation of complete brand structures as point of origin for unique brand-, products- and communication concepts.
His in-depth knowledge of merging 3-dimentional industrial design shapes with a 2D graphic design approaches helped him to create iconic products.
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Working for both clients and agencies at an executive level, Reinhard earned a strong knowledge in brand management and product design, paired with multidirectional international perspective. He is a creative mind, holds several patents and was the co-inventor of the Flow Binding.
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Reinhard has been an active skateboarder and a professional windsurfing athlete, competing in Euro Funboard Cup and World Cup. Today he still has a strong connection and passion for boardsports. Reinhard Pascher has ignited the Volvo Sports Design Forum and Award which was the world leading platform for design and innovation in the sporting goods industry for seven years.
Since 25 years Reinhard is a jury member in various industrial design-, advertising- and trend awards. To be appointed to the jury now, and to be able to select the best newcomers, is a great honor for me and I am really looking forward to be part of it. Since Sven Mack is actively involved in the bike industry. In the early years he was responsible for the Marketing of a big bike importer.
They saw the opportunity in the emerging free ride und gravity trend and are proud to be one of the leading suppliers in this segment. As a result they were able to take the gravity bike segment out of ist niche status. The ISPO BRANDNEW environment was super interesting, dynamic and innovative to say the least, and I am absolutely looking forward to becoming part — this time from a different perspective as a jury member — of this highly motivated community. The young mother realized that, not only did her offspring turn her working life upside down, but there was a huge market gap for outdoor babywearing fans: In order to spend time outdoors in all kinds of weather with her kid strapped to the body, she simply did not have the right clothes.
Pregnant women and mothers with babies or toddlers barely existed in the outdoor market. And so mamalila and its multiple award winning 2-inprinciple was born: Zip-in insertions convert any jacket, whether hard or soft shell, winter garment or quilted jacket, into a pregnancy or babywearing garment or even a classically cut outdoor jacket. Having successfully established the mamalila brand and having initiated significant advancements to her products, Vicki Marx has gathered a lot of experience in the las ten years; as a CEO and a mother.
Her babywearing jackets help women all over the globe to stay part of the outdoor community even during the unique time of becoming a mother. His products have been awarded with several prestigious awards, e. Thomas did a couple of small projects on his own before becoming a CFO at Endomondo. In he co-founded Vaavud, which he has been the CEO of since then. Thomas is a passionate kitesurfer, surfer, wake boarder, mountain biker, road cyclist and runner. I hope to contribute and make sure the jury choose the best new products and give the winners a fantastic opportunity and exposure they deserve.
Educated as an Architect, he founded Snowmotion in together with a fellow group of product designers and a branding consultants.
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