On the other hand if you are serious about chiropractic online marketing our team at Inception Chiropractic Websites is here to help. In Google made a pretty big push to get people using Adwords. Added to that Google is not starting to offer a paid ads spot in the Google Maps area. We love Google Adwords here at Inception. It has been a great investment for many of our clients. If you haven't tried this form of chiropractic marketing I would highly suggest giving it a go. In you're likely to start hearing about Facebook ads and Facebook marketing.
There are a number of companies selling this service right now, but does it work?
The basic premise is to run paid ads on Facebook for niche conditions. The people that click on the ads are taken to a landing page about that topic, and the hope is that they will become a new patient. There are some niche conditions that are showing success. Topics like neuropathy, knee pain, and hip pain have been working quite well.
Chiropractic Marketing Services
If you have a functional medicine practice or a physical medicine practice Facebook marketing may be a good answer for you. Where we have not seen it work well is for everyday chiropractic conditions. Things like back pain, migraines, and neck pain have not been as effective. We've been testing this service here at Inception for the last few weeks. The jury is still out, but it should work well for certain conditions.
In there have been some large improvements in the area of Chiropractic Facebook Marketing. Paid ads have been pulling very well in some cities.
The majority of chiropractors I know dread chiropractic screenings , but if you live in a bigger city they can be very effective. The majority of the large offices I know use this form of marketing to generate huge numbers of new patients, but there are a few things to keep in mind. I love chiropractic, but most people believe they know what you do and they are not interested in talking to you about chiropractic care.
Chiropractic Marketing Made Easy by Michael Melton
Focus on getting them to stop. Give them an offer to come into the office.
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You may be the greatest chiropractor in the world, but it helps to have an incentive to get them to say yes. You can choose any kind of offer you want. Be creative and it will improve your results. When you get good at this hire a team of people to screen for you. Let them call to set up events, and pay them well enough to motivate them to continue working. The most successful offices I know have a team of people working weekly for them. Even in our office we were able to generate at least 30 new patients per month from our screening team.
I often hear chiropractors saying that they don't want to do screenings becasue they feel it makes the profession cheap. I think that things are what you decide they are. I'm thankful for the chiropractors that are able to overcome their fear and stand out there. It's not easy to do and it's one of the few ways the public can learn about our amazing profession. What I have seen be successful is having a full time relationship with a gym. A few of the successful marketing offices I know have established themselves as a part of the new client signup process. When a new client sign up with the gym they are asked if they would like a nervous system evaluation done?
The gym schedules times for new clients to come in to have the evaluation done, and the chiropractor has a chance to carefully screen many of the new gym clients. This can be a great way to meet a lot of people and to schedule a number of new patients each month. I think most chiropractors would agree that teachers are great patients. Doing a teacher appreciation day can be a great way to introduce yourself to them, but how do you get in the door. Every state and every city will be different here, but one of the best ways to work with schools is through massage. The teachers will appreciate the massage, and the massage therapist can schedule potential patients for you.
Bring water bottles and snacks for the teachers. Spend some money to make sure the school and the principal of the school is happy that you were there. Do this correctly and they will invite you back again and again. Do this the wrong way and you will be asked to leave, and be potentially blocked from entering any of the other schools. Nurse appreciation days were something that we never did in our office, but that I know can work very well.
Nurses were some of the best patients we had in our practice, and they appreciate massages as much and anyone. Find a nurse that you have in your practice and ask her who you would need to talk to about the event. Again, make sure to go above and beyond for them. Put the extra effort in to show them that you really care. Sports physicals were not an activity that we actively marketed in our practice.
We certainly did them for our patients, but that was about the extent of the work we did in this area. If you have ever been a part of the Maximized Living formerly Body by God and Teach the World About Chiropractic then you have been exposed to doing church talks. Pastors, and the people they are mentoring on Sunday, need a great deal of help when it comes to their understanding of healthcare. What I hope is that if you are going to stand up in front of this group of people as a doctor, you need to have some integrity in your life.
This is a great idea that I heard from Matthew Loop, D. He wrote a blog about this and basically what he did was that he would walk from door to door at businesses offering a free blood pressure screening. He would preform the screening right on the spot, and would ask if there was a room he could use to do the screenings. While doing the blood pressure screening he would have the patient fill out a symptom survey. This gave him better talking points, and he was able to generate new patients for his practice. This is not one of the ideas that is going to bring in huge numbers of new patients, but I love it for new start up practices.
Weight loss my be one of the best ways to grow your practice that I know of. The holistic philosophy that most chiropractors have along with your knowledge level of nutrition and body function, makes weight loss a great fit. In our practice we implemented weight loss very successfully. We learned quickly that marketing for this topic was much easier than chiropractic.
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One of our first ads produced over phone calls. You can certainly try to create your own weight loss program, but there are a number of programs out there that you can pay for access to. Take your time when investing in a program like this. Look carefully at the overhead associated with the weight loss system you choose. TV advertising for chiropractic is a difficult task. The 90 second and spots that we did gave potential patients a chance to really hear what we had to offer.
It also gave them enough time to pick up the phone and call us. Every aggressive chiropractor I know has tried or considered billboards at some point for chiropractic marketing. It seems like it would be such a good way to reach large numbers of people, but does it really work? A number of my close friends have used billboards. If they are good for anything they are good for creating better top of mind awareness.
If everyday you can put your name in front of potential customers, they are certainly more likely to choose you when they are ready. The caution for billboards is for newer or struggling practices. They are not a good way to generate a lot of new patients, and they can be very expensive. Billboards should only be put in place by practices that have extra money for branding in my opinion.
From time to time I hear chiropractic offices doing radio advertising. In my opinion general radio advertising is a waste of money. Most chiropractors do not have enough money to saturate the market with their radio message so their campaign falls short. Early in practice I has some experience with doing a radio talk show.
We did a 45 minute show on one of the local stations about health. It went pretty well and certainly produced a trickle of patients each week.
Chiropractic Marketing Ideas & How To Get More Clients
Every Saturday at am we were there doing the show. That got old pretty fast so we moved on to other avenues of marketing. A number of my close friends have physical medicine practices today, and the results have been varied. The companies selling coaching services for physical medicine will tell you how easy this is.
Anything that sounds too good to be true typically is, and this is no exception. When your insurance billing is 10x higher than what you used to do, the insurance companies take notice. If you really have your stuff together you can make this work, but this is not a game to get into if you are not a dominating business mind. Just about every chiropractor I know wants more personal injury patients. There are some exceptional stories out there of offices doing incredible numbers from high volumes of PI patients, but they are very rare. The key to this avenue of marketing seems to be creating relationships with local attorneys.
In our practice we worked very hard at this. We spent months taking all the attorneys out to lunch. We went through Dr. This is one area that we were not very successful in. Attorneys in certain areas are more receptive to working with chiropractors. We happened to practice in an area where most attorneys were not fond of chiropractic.
Chiropractic marketing that doesn’t work
Additionally we were a young looking team, and I believe most attorneys were afraid to have doctors of our age on the stand. My wife and I had a chance to work with a few of the largest chiropractic offices in the world.
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MacNamara for their website needs. Todd Sullivan, Chiropractor. What a blessing Dr. MacNamara is to the chiropractic profession! He has a combined passion for chiropractors, and an incredible talent and knowledge of technology, web design, and marketing. By putting these all together he is able to help chiropractors like me and you not only look great on the web, but to have all the underlying work and technology taken care of with minimal effort and set up.
Todd Osborne , Chiropractor. I am grateful for Dr. MacNamara and his team at Chiropractic Marketing Websites. Their dedication to helping me educate my patients and community is amazing. They go above and beyond to help me have a seamless and effortless marketing strategy. Dawn Hill-Mullis, Chiropractor. Chiropractic Marketing Websites has been managing our website for years and we are extremely happy with their product and services.
They are professional and have excellent customer service. I highly recommend them for all of your chiropractic Internet marketing needs! Eric Betz , Chiropractor. We don't really care how you do it. Just do it! We'll help you double, triple, and even quadruple new patients in 90 days or less without tech overwhelm, goofy gimmicks, or spending a lot on advertising. Ready to get started?
Then click the button! We help chiropractors double, triple, and even quadruple new patients in 90 days or less without tech overwhelm and without spending a lot on advertising. So how are you going to solve your "new patients" dilemma? Then let's cut to the chase and get into the nitty gritty. And you want to know something? It's very simple. You don't have to be a techie, geek or even a nerd. You can literally implement it without any tech overwhelm. SEO is the process of getting your website to appear higher in the search engine result pages. Organic results are FREE. The numbers above are just a few of the keywords people are searching for.
You can see how much searches are done for your city by going to the Google keyword planner tool. The numbers above may not seem very impressive, but they are. Having a basic understanding of SEO is a great way of making sure who you hire actually does their job well. If you need any help with the steps above, or rather not waste your time you can hire me. What is offline marketing? Pay for advertising.