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Sixty-three percent of CMOs expect their innovation budgets to increase in While still relying on core channels and tactics to deliver results, marketing leaders embrace new channels, models and methods to remain competitive. On a scale of 1 to 5, marketing leaders surveyed in the Gartner Marketing Maturity Assessment scored themselves an average of 2. Yet marketers noted that they wish to achieve a 4. Customer-related capabilities have been a focal point over the past few years. Despite the focus on CX, capabilities around customer retention and growth have lost some ground, falling behind others such as marketing technology, digital business transformation and innovation.

Personalization in Marketing: How to Do More on Social Media

The long-term output of any CX program is to create business value. Value is gained through acquiring, retaining and growing profitable customers. The Spend Survey indicates that many CMOs still gravitate toward metrics that have little meaning outside the marketing organization. Personalization has emerged as a strategically important marketing capability, given the increased focus on customer experience and the fight for customer attention.

Overall, CMOs spend an average of Personalization requires a deep well of customer data, along with the skills and integrations to leverage that data wisely. Overall, heading into a year of significant uncertainty, marketers have dollars and data.

But they must deliver on lofty expectations. Marketing leaders learned to rethink customer engagement and get creative with technology in a world where consumers have more choices than ever before.

Read now. Martech spend rises to nearly one-third of budgets as marketers look to test, embed and scale technology across the enterprise. Watch Webinar.

Survey: 65% Of Marketers Plan To Spend More On Marketing Technology In 2015

But are they measuring what matters? You may also be interested in. CMOs Spend More on Technology Than Talent November 09, Martech spend rises to nearly one-third of budgets as marketers look to test, embed and scale technology across the enterprise.


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Visit MarTechToday. Google says it is working on it, but is still positioned to profit as local businesses claw back visibility with paid In a flooded social landscape, Wenograd argues that the most successful brands will be the ones that integrate robust paid strategies and Looking for more search marketing news?

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Visit SearchEngineLand. Facebook makes a play for creators with new tools, features for monetizing content The updates aim to help creators earn more and enable advertisers to collaborate on branded content more easily. Google announces changes to environment, position targeting settings in DV by Taylor Peterson. Chrome lets users pay with credit cards saved in their Google accounts by George Nguyen.