Download PDF The Need for Change - Trends that are endangering your business

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Hackers aren't sending attachments to everyone, though. The difference in this reincarnation of a tried-and-true tactic is that cybercriminals are targeting businesses, and sometimes masking as requests or files coming from within the company. Clay Calvert, director of cybersecurity for MetroStar Systems , says that hackers are often searching for the names of comptrollers or CFOs from company websites — typically available on "about us" pages — and then sending them emails pretending to be from a higher up in the company.

They're the targets because they control the money. Proofpoint also found that in , hackers tried to get at these accountants through fake LinkedIn connect requests and other social media lures — and attack that has virtually disappeared in Instead, the vehicle of choice is communication notification templates, and corporate and personal financial communication lures — things like voicemail and fax notifications.

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More companies should avoid their CFOs being easily searchable, Calvert says, by making sure those "about us" pages are not indexed, or making the names of their personnel graphics instead of text on a page. Big event coming up? Something that people will tweet about obsessively? Hackers will show up, too. It starts with advertisers ].

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They found malicious content customized specifically for delivery to the events' massive audiences. Sometimes these lures are posted on a brand's Facebook page. Proofpoint also found more attacks on top U. This just isn't bad for a brand's image, but could also make a brand liable for any attacks posted to their pages, no matter who posted them.

The same is true online. You are responsible for your visitors. While attacks are getting more specific and targeted, Proofpoint found that the overall volume of messages was down in the first half of Media daily volume of unsolicited messages dropped over 30 percent from January to June This isn't something to celebrate, though.

The Need for Change by Stuart Corrigan | Waterstones

What's still making it through is much more efficient at getting what it wants than all those messages promising to wire you money or improve the function a certain part of your anatomy. Jen A.


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By continuing to browse the site you accept our Cookie Policy, you can change your settings at any time. We can order this Usually dispatched within 2 weeks. Quantity Add to basket. This item has been added to your basket View basket Checkout. Refreshingly short, readable and entertaining, this book will help managers improve the service they provide to customers or to the public AND reduce costs, improve performance and boost staff morale. The Need for Change first diagnoses four rapidly growing problems which - although not new - are almost certain to be unsettling your organisation in some way: The rise of the 'complaint culture'; The growing risk of 'reputation exposure'; Declining staff morale; The growing demand for instant gratification.

Stuart Corrigan then outlines ways of thinking about - and addressing - each of these issues and proposes some straightforward answers.

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It's an excellent, non-technical introduction for anyone interested in the Vanguard Method and its application in the public or private sector. Corrigan introduces its key terms and techniques for reaching an understanding of the root causes of the particular problems facing your organisation. He also sets out a method for categorising and diagnosing different service systems which could be the start of a radical reappraisal of your organisation.

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